Bernd Pichler, Aston Martin China

"Ignore arrogance and make convenience meet relevance. Consider these elements to know what is convenient and relevant for the customer.”  Bernd Pichler is Aston Martin’s Managing Director, Greater China. Bernd was previously Managing Director for Bentley Motors in the Chinese mainland, Hong Kong and Macau, where he oversaw all local operations and sales in the company’s second-largest region. Having lived and worked in Asia since 2005, Bernd has more than two decades of leadership experience and a track record of driving commercial growth in China for major automotive brands, including within the luxury segment. This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at [email protected]