Gordon Brunner, P&G’s xCTO on "Superior Products"

“There's no question — if you want to keep a brand viable, you have to continue innovating. If you don't, it's not going to last.” Gordon Brunner, is P&G’s former Chief Technology Officer - leading the company’s technical community, and even serving on the Board of Directors. Gordon’s a returning P&G Alumni Podcast guest also the co-author of SUPERIOR PRODUCTS, a new book sharing a first-ever look at the technical innovations behind some of world’s leading consumer brands — as well as the systems, culture, and leadership principles that produced the products and sustained innovation. While many pay lip service to the importance of innovation and product superiority - Gordon and many other technical leaders know that words simply won’t cut it. Product superiority must be demanded, rewarded, and celebrated - with org structures and processes built to achieve it, led by senior line and R&D leadership, but importantly starting with the CEO and Board of Directors. In this conversation Gordon shares stories behind the products we love - what worked and didn’t - with lessons that are for more than just R&D’ers, but also rising business executives and students who want to foster an environment of innovation. Check out SUPERIOR PRODUCTS as an eBook / Kindle, or wherever your favorite books are sold. And for even more of Gordon Brunner’s learnings from his time as P&G’s CTO, be sure check out our past podcast conversation from September 2021 and November 2022.