Samantha Avivi, Bayer CMO

“It's not all a straight line up — there are ups and downs. Success is defined just as much in the times where you struggle and you pick yourself up and you continue going.” Samantha Avivi is the CMO at Bayer Consumer Health, North America. She has over 30 years of experience in 40+ countries, working with some of the world’s largest brands and companies - from Y&R, BBDO, P&G, Kimberly Clark, ADT, Tenneco, and Advance Auto Parts. Sam grew up in Florida and before moving to NYC to rise through the ranks of the ad agency world before taking a chance on a mock-interview at P&G. Her journey is a reminder of the importance of curiosity, and being open to non-linear paths for personal and professional learning. Sam attended the University of Florida, is married to her high school sweetheart, has 3 kids, and is an avid runner. You’ll enjoy this candid conversation on the influence of family and exploring new and different paths to find what truly makes us happy. This conversation was hosted by Ida Abdalkhani, Change Catalyzer — an award-winning entrepreneur, speaker, and P&G Alumni Board Member.