#50 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

Branding isn’t just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you’re one of the top global brands, so it’s best not to get overly invested in how your brand is perceived. It’s best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience. Get Your Free Ultimate Guide to Glucose: ⁠⁠⁠⁠⁠⁠⁠https://levels.link/itc⁠⁠⁠⁠⁠⁠⁠ Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry. 🔗 Helpful links: Transcript: ⁠⁠https://www.levelshealth.com/podcasts/197-building-a-brand-in-the-direct-to-consumer-space-nik-sharma-ben-grynol⁠ Find us on YouTube: ⁠⁠⁠⁠⁠⁠https://youtube.com/levelshealth?sub_confirmation=1