Reviving an American Icon: Stephanie Stuckey (ep. 634)

In 1937, Stephanie Stuckey’s grandfather opened one roadside pecan stand. At its peak, Stuckey’s was a one-stop oasis for travelers along America’s highways, with their iconic pecan log rolls available in more than 350 stores in 40 states. After her grandfather’s death and decades of outside ownership however, the once beloved Stuckey’s brand fell into disrepair. And yet, it’s never too late to reimagine what is possible. Today, Stephanie shares how she’s reviving an iconic American brand, how she continues to build upon her family’s legacy and how she’s calling upon her grandfather’s wisdom to help Stuckey’s become the go-to pecan snack brand in the world. If you’re looking for a story that celebrates how to embrace life’s pivots to make a comeback, this conversation is for you.