Key Lessons From Building Household Brands With Chelsea Grayson

Chelsea Grayson, a distinguished business leader with vast experience in both law and high-profile executive roles, joins the podcast to discuss her impressive career trajectory. Having held CEO positions at major brands like True Religion, American Apparel, and Spark Networks, Chelsea now serves on several high-profile boards, including Beyond Meat. Throughout the conversation, she offers valuable insights into leadership and scaling companies, drawing from her experience running large organizations with thousands of employees.In addition to her corporate expertise, Chelsea emphasizes the importance of transparent communication, particularly in large companies. She also explores the nuances of leadership, such as the critical role of strategic delegation, the necessity of a strong CFO, and how to maintain a healthy company culture. Reflecting on her journey, she shares how navigating change and balancing innovation with stability have shaped her approach to leading big brands and guiding entrepreneurs through their own growth challenges.CHAPTER TITLES02:00 - Introduction to Chelsea Grayson04:11 - Career Evolution from Lawyer to CEO06:13 - The Importance of Regular Communication08:12 - Delegation and the Art of Scaling10:08 - The Role of a Strategic CFO12:05 - Addressing Company Culture14:06 - Understanding the Role of a Board of Directors16:01 - Speed vs. Stability in Big Companies18:09 - Maintaining Entrepreneurial Innovation20:00 - Managing Change in Large OrganizationsConnect with Chelsea Grayson:SOCIALS - Chelsea GraysonConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter