How to Run a Referral Program Successfully: A Conversation with Buyapowa’s Gideon Lask

Gideon Lask is the Founder and CEO of Buyapowa, which is a referral marketing platform trusted by innovative companies such as Tesco, Costco, L’Oreal, Sony, and Argos. With over 20 years of experience in ecommerce, Gideon is proud to have built and sold ecommerce businesses for the likes of Universal Music Group, HMV, and LetsBuyIt.com. Now, he is helping businesses acquire new customers through word-of-mouth marketing with Buyapowa. The platform powers customer-to-customer selling for 100+ leading brands and retailers in 27 countries and 21 languages.