Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere
Marketing O'Clock - Digital Marketing News - Podcast autorstwa Cypress North - Piątki
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On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.
