Marketing O'Talk: GA is 4sing You to Switch to the New Version. How to Get Started in Google Analytics 4 Today.

Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells you about the good and bad of Google Analytics 4 in its current state and the privacy concerns that likely lead to the sunsetting of UA. Plus, what you can do to save your Universal Analytics data before it's gone forever and how to get started in GA4. Intro - 0:00  Google Universal Analytics (GA3 or Google UA) Is Going Away - 1:19  Google Analytics 4 Reaction and Thoughts - 1:58  What Is Missing From the Update? - 2:44  Why Google Announced the Update in March 2022 - 6:38  Advice For Anyone Not in GA4 Yet - 8:15  What Is Happening to the Data After July - 9:48  Other Options For Saving Your Data - 11:17  More Resources on the New Update - 12:40