Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings

Platform change Defaults to Broad Match This week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News 𝐁𝐫𝐨𝐚𝐝 𝐦𝐚𝐭𝐜𝐡 𝐞𝐧𝐚𝐛𝐥𝐞𝐝 𝐛𝐲 𝐝𝐞𝐟𝐚𝐮𝐥𝐭 - 6:18 🛠️ Cool Tool - 11:03 🔥 Take of the Week - 12:47 ⚡ Lightning Round ⚡ Paid - 19:37 Organic - 34:00 Social - 39:17 ⚙️ Working hard, or Hardly Working - 43:58 🔎 ICYMI - 46:23 🧠 Must Read Marketing Article of the Week - 49:00 🎉 Shootin' The Heck - 51:23