Media Masters - Darren Scott

Darren Scott is Editor of Gay Times, the largest, longest-running and most recognised gay magazine in the world. In this in-depth interview, he discusses how he grew the readership to nearly 3 million by making the content less news-driven, building a female audience, and a commercially-driven focus on creating content ‘that will sell’. He explains that while their coverage of ‘serious’ issues such as persecution of LGBT people in Russia is important, he isn’t driven by activism per se ‘becau...