Interveiw with Bruce Radcliff, VP of Strategic Sourcing at Advocate Aurora Health

If you are selling to hospitals this is a must listen to podcast. Bruce Radcliff is the VP of strategic sourcing with the Advocate Aurora Health system and we dive into: Supply Chain Value equation, Consolidation in the industry, Positioning your company's entry point, patient-focused products, thoughts on commodities, what he looks for in reps and companies, What he needs from Startups and how he can help, and the big hype around Robotics, AI, big data and the lack of the companies understanding how to bring actual value through Translational Medicine.