96: Improving Website Conversion Rate by 6% (w/ Adam Goyette, Help Scout)
Metrics & Chill - Predictable Growth for B2B - Podcast autorstwa Databox
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In this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew their website conversion rate, and why that metric became a priority for the team. You'll learn: - How the Help Scout executive team sets annual goals - How the marketing team identifies where to invest their time and money - How improving the website conversion rate became a priority - How they grew website conversions by 6% and demo requests by 56% And loads more.
