Andrew Appel of IRI on the Power of Data
Middle Market Growth Conversations - Podcast autorstwa Middle Market Growth Magazine - Piątki
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Andrew Appel, CEO of IRI, spoke with MMG Editor Kathryn Mulligan about how retailers are leveraging data, analytics and social media as they try to become multichannel and more consumer-centric. Appel talked about the changing landscape of retail, and how a company like IRI, which has been around for nearly four decades, continues to innovate and adapt to changing market dynamics.
