020: Radical Relevance: Mastering Targeted Marketing with Bill Cates

Ever wonder how you can revolutionize your business by zeroing in on a specific target market? In today's discussion, we are joined by the highly respected Bill Gates, sharing his wealth of knowledge on the concept of Radical Relevance. Bill helps us understand how to identify the right target market and navigate the challenges that come with it. He offers some practical examples from the financial services industry, busting the myth that focusing on a specific target sector means losing out ...