#233 - The 2 Reasons Why Artists Aren't Seeing Results on Social Media

This week, we learned of how Taylor Swift was able to get record-breaking numbers of people to register to vote with a single Instagram post. This inspired me to do an episode of the things holding artists back from seeing the kinds of results they'd like, the return on investment we hope for, on social media. Resources: Episode 97 – Storytelling pt. 1: Creating an Emotional Arc Episode 98 – Storytelling pt. 2: Writing Great Lyrics (with advice from Bruce Springsteen, Bob Dylan, Lin-Manual Miranda, and Leonard Cohen) Episode 99 – Storytelling pt. 3: How to Write a Better Biography Episode 100 – Storytelling pt. 4: Making a Better Live Show with Story Episode 101 – Storytelling pt. 5: How to Use Storytelling Techniques in Social Media and Marketing Episode 102 – Interview with Joe X. Jiang on How Filmmakers Use Story (and What Musicians Can Learn From Them) Extra Gum commercial: [embed]https://www.youtube.com/watch?v=XLpDiIVX0Wo[/embed]