#292 - How to Dominate a Niche Market pt 2: Smallest Viable Audience

It's good to be back! I've been on the road relentlessly promoting my new memoir, Slanted: How an Asian American Troublemaker Took on the Supreme Court, but I'm resuming this daily show on music business. Today, we're jumping right back into our series on niche markets. This time, it's about building the smallest viable audience. What does that mean as a strategy and how do you implement some immediate next steps to conquer a market? Resources: In Search of the Minimum Viable Audience (Seth Godin blog) Slanted: How an Asian American Troublemaker Took on the Supreme Court