Giacomo Arcaro – Don’t Chase the Money

Giacomo Arcaro is one of the most important European growth hackers, with more than 140,000 “crypto-followers” and has been featured in the Financial Times, Forbes, Wired and the Los Angeles Times. He’s had 2-million-euro exits with two start-ups, CercaClienti.it and SocialAutomation.online and is the founder of Black Marketing Guru. Giacomo has now been involved in the world of cryptocurrencies and initial coin offerings (ICOs) for quite some time, establishing himself as a veteran in the industry and a pioneer of its processes. Currently, he is the No.10 advisor on ICObench and the No.1 on ICObazaar. Giacomo has extensive experience in understanding the specific requirements of a business regarding the models through which it can generate capital that allows it to thrive in competitive environments. He has raised 18.4 million euro so far for the ICOs he has advised and is a published author, with this book: Get Rich with the Blockchain: 47 Ways to Build your Future.   “(The man asked:) ‘Can I pay for your services with tokens?’ I asked him: ‘What the hell are tokens? How can I pay my mortgage and my employees’ salaries with tokens?’ So I kicked him out of my church. Three weeks later, I had totally forgotten about this appointment and opened the newspaper to read that this man had made $27 million in one day of fundraising. So I picked up the phone and called him – he didn’t answer; he was probably off buying his private jet.” Giacomo Arcaro   Worst investment ever Company starts in a 12th-century church Giacomo’s story starts just after exiting one of his successful start-ups when he took those funds, bought a 12th-century Byzantine temple in Rimini, Italy, on the Adriatic coast, hired about 20 staff and set up Black Marketing Guru. They help start-ups and industries to increase business, revenues and clicks, and views. So one day, a guy in short pants came to his office to ask him to help set up a start-up. When asking what the new company was about, the guy in short pants said it was a cryptocurrency start-up. Giacomo asked: “What the hell is that?” Because, at this time, he wasn’t involved at all in that world. It...