Nudging you to act...
Naked Reflections, from the Naked Scientists - Podcast autorstwa The Woolf Institute
Kategorie:
Nudge Theory was developed as a tool of political policy fairly recently. Placing fresh fruit at eye level by the supermarket check-out would count as a nudge; banning junk food would not. Is nudge theory a euphemism for psychological manipulation or is it a practical way of improving things? Ed Kessler nudges Beth Singler and David Halpern, Chief Executive of the Behavioural Insights Team, to talk about the pros and cons. Like this podcast? Please help us by writing a review
