Amy Edwards, "Are We Rich Yet? The Rise of Mass Investment Culture in Contemporary Britain" (U California Press, 2022)

How did British society become financialised? In Are We Rich Yet? The Rise of Mass Investment Culture in Contemporary Britain (U California Press, 2022), Dr Amy Edwards, a senior lecturer in the Department of History at the University of Bristol, analyses the cultural, social, and economic history of the 1980s to understand how British society became a nation of investors. The book ranges from well-known examples, such as Yuppies and privatisation of national utilities, through to everyday examples of share shops and investment clubs. Linking the analysis to broader trends in British and in financial history, alongside issues of class and gender, the book is essential reading across the humanities and social sciences, as well as for anyone interested in why money is so important to contemporary life. Dave O'Brien is Professor of Cultural and Creative Industries, at the University of Sheffield. Learn more about your ad choices. Visit megaphone.fm/adchoices