NP 15: Building a Niche eCommerce Business with Nathan Hartnett

I am always amazed when I find people outside of the "internet marketing" niche that are finding big success with the principles that I teach on my blog all the time. I am constantly trying to harp on the fact that finding "long tail" keywords is something that EVERY business should be doing, not just affiliate marketers.  I've shared the success of Marcus Sheridan with this for his pool company.  Jon Haws built a successful landscaping company using long tail keywords.  Last week, I shared the story of Perry Rosenbloom that found success with his Glacier National Park travel guide site using smart keyword research and great content. And now today, I'm happy to share with you the story of Nathan Hartnett. I had the privilege of interviewing Nathan Hartnett recently about his niche eCommerce sites.  And you guessed it: he attributes much of his success to solid keyword research (understanding markets), and exposing low competition.