Daniel Käfer - Ooredoo Director, Facebook Country Manager DK and Author

Daniel Käfer is this week's Nordic Future Maker. Daniel is now based in Doha, where he works as Group Director for telecom giant Ooredoo, overseeing strategic digital marketing across a wide region. Prior to this he was Country Manager for Facebook in Denmark and he's just published a new book called 'Release the Brakes On Growth - Growth Transformation through a marketing lens.'.Daniel and I talk for just over 20 minutes and we discuss a number of different things, focussing on how to use digital media most effectively:A bit about Daniel's background and what he does nowWorking in Doha vs working in the Nordic RegionIntro to Daniel's book and the concept of Growth Transformation + how the word 'digital' scares people5 trends that people need to be on top of: 1) Friction, 2) Lack of Ad Attention, 3) Artifical Intelligence, 4) Mobile first, 5) Ever increasing speed of media innovationSummary of Growth Transformation and how the process will never end!Daniel's book is available on Amazon (and other sites) here: https://www.amazon.com/dp/B0874XY36Q/ Hosted on Acast. See acast.com/privacy for more information.