Tips for a Winning Pinterest Strategy in 2021 with Kate Ahl

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   We're talking Pinterest today.   I was hesitant to do this episode because I’m a little mad at Pinterest right now. Anyone else? It’s just not getting me the views and the sales that it used to!   I realized that probably just means that I need to learn some new strategies, so here we are. I’ve brought Kate Ahl on to answer all of our Pinterest questions.    Kate is the owner and CEO of Simple Pin Media. She has a passion for helping bloggers/content creators and small business owners grow their business using Pinterest. When she teaches Pinterest marketing, she aims for it to be actionable, simple steps that help business owners move forward successfully instead of feeling overwhelmed.   Episode 64 Takeaways:  + Pinterest as a business is still doing well.  + We’re never going to get back the traffic of 2015, and that’s okay.  + Followers matter more than they used to.  + Use story pins wisely. + Short videos get great engagement. + Fewer pins per day are better than before. + Consider using scheduling tools. + Pin things to relevant and specific boards.  + Hashtags aren’t super important on Pinterest. + Keep looking at your data.    I hope you are able to take some new strategies out of this interview to help up your Pinterest game.   Pinterest is not dead. We just have to know how it is evolving so that we can create strategies that get us the results we want.  I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur. Resources Mentioned:  Simple Pin Media Simple Pin Podcast  Simple Pin Free Resources