Anine Bing opens up about how she leveraged her Instagram following to launch a global fashion brand.

For episode 46 of Offline, host Alison Rice sits down with one of the most fashionable women on the planet, Anine Bing. In October 2019, Anine was in Sydney to celebrate the opening of the first Anine Bing Australia store in Paddington, marking the 15th opening since she started the brand from her LA garage in 2012.What we learn in this episode, is Anine’s success story is one born from humble beginnings, hard work and a dedication to exploring and expressing her creativity. Anine grew up in a small village in Sweden of just 8,000 people, and by 15, she’d already travelled the world as a model. It was those early, more nomadic days, that shaped the Anine Bing brand we know and love today. Anine shares her journey from modelling to music (she started a rock band in her early twenties called Kill Your Darlings), then blogging, and how she leveraged her Instagram following to start her own now-global fashion company. She also shares the key roles she brought in along the way, her early creative process, how it has evolved with the brand’s “see now, buy now” model, her reflections on motherhood, her relationship with her phone and what she does to find some calm within her big and busy life.Follow Anine Bing on Instagram Shop Anine Bing Visit Anine Bing Sydney: 213 Glenmore Road, PaddingtonMORE FROM OFFLINE AND ALISON RICEBecome a student of Self StudyIf you’re interested in learning about True Self, conscious success and more, consider becoming a student of Self Study — a series of considered online courses.Book a coaching session Offline’s host, Alison Rice, is an award-winning leader and conscious coach. She offers personal coaching sessions. Find out more or book directly. Early access For early access to new episodes of the podcast, Self Study learning opportunities and Offline events, follow @getoffline.co and @alisonlarsenrice on Instagram or Facebook. Share with those in needIf you know someone who would benefit from hearing these honest conversations, please share Offline with them.Original music by DLakeCreates. Hosted on Acast. See acast.com/privacy for more information.