Ep.61: An Insider Perspective On OKRs & The 2022 OKR Marketplace Outlook | Jenny Herald, Gtmhub

"In this episode of the OKRs Q&A Podcast, Tim Meinhardt interviews Jenny Herald, VP of Product Evangelism for GTMhub. Jenny and Tim discuss a very broad set of topics including the current state of the OKR market, what's going on in the enterprise space with OKR adoption, Jenny’s personal philosophies on OKRs and the key drivers for OKR success in larger enterprises. Jenny also discusses some very interesting and fantastic articles/resources in this episode so be sure to check them out at the links below. To learn more about Gtmhub, please visit https://gtmhub.comIf you interested in working with the Atruity team or downloading our free e-book The Seven C's To OKR Success - click this link: https://linktr.ee/atruity Additional Articles/ResourcesHybrid Workhttps://hbr.org/podcast/2021/06/hybrid-work-is-here-to-stay-now-whatEvery company is a tech company (McDonalds & AI)https://www.nytimes.com/2019/10/22/business/mcdonalds-tech-artificial-intelligence-machine-learning-fast-food.htmlhttps://edition.cnn.com/2021/02/26/tech/mcdonalds-drive-thru-artificial-intelligence/index.htmlOKR Markethttps://techcrunch.com/2021/01/15/rapid-growth-in-2020-reveals-okr-software-markets-untapped-potential/On Mergers and Acquisitions and OKRsCONSTRUCTING PERFORMANCE MEASUREMENT MODEL FOR THE M&A INTEGRATION PROJECT – OBJECTIVES AND KEY RESULTS (OKR) https://jyx.jyu.fi/bitstream/handle/123456789/67688/1/URN%3ANBN%3Afi%3Ajyu-202002031952.pdfObjectives and Key Results (OKRs) as guidance for successful post-merger integrations https://ma-review.com/objectives-und-key-results-okrs-as-guidance-for-successful-post-merger-integrations/Balanced Scorecardhttps://hbr.org/1992/01/the-balanced-scorecard-measures-that-drive-performance-2Performance Prismhttps://pessoas.feb.unesp.br/vagner/files/2010/03/Aula-11_2010_Adams-Neely-Crowe-_The-performance-prism-in-practice-2001.pdfReorgs Happen (Knoster Model)https://www.camilletalk.com/whilefalse/2015/12/reorgs-happen.htmlMeasure What Mattershttps://www.whatmatters.com/the-book/Hyper Automationhttps://www.gartner.com/en/information-technology/glossary/hyperautomationhttps://www.ibm.com/cloud/learn/hyperautomationInterested in working with Atruity, joining The OKRs Professional Network or downloading our e-book The Seven...