How W+K won McDonald's, then blew the doors off with Travis Scott, as told by Jennifer Healan of McDonald's and Tass Tsitsopoulos of Wieden
On Strategy Showcase - Podcast autorstwa Fergus O’Carroll
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Jennifer Healan, VP, U.S. Marketing, McDonald's, and Tass Tsitsopoulos, Planning Director, W+K, NYC tell the story of how Wieden won the McDonald's business, blew out the Super Bowl, and later broke McDonald's supply chain with Travis Scott.
