Digital Debrief: Building your freelance brand

In this episode, I’m going to be sharing my thoughts on how to build your brand online as a freelancer. So what is branding? Personally, I used to think it was just all about graphic design, you know, having a snazzy logo and some pretty colours and fonts on your website. But it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows. As author Seth Godin neatly puts it: ‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.’ SHOW NOTES Out of Office is available on eBook June 17th and in print October 1st. My book https://amzn.to/3aefjNR Check out my sponsor www.getdinghy.com My website www.fionalikestoblog.com Follow me on Instagram https://www.instagram.com/fionalikestoblog/ Music by https://danosongs.com/