Lessons from Enterprise Marketing that Works for Any Size Business with Tony D'Amato

John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” True dat. In this episode of Ponderings from the Perch, our CEO, Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, discuss challenges and opportunities in the marketing ecosystem – from brand awareness to digital transformation.  Tony emphasizes the importance of understanding and valuing the customer experience, which he has plenty of experience with! As the Senior Manager of Experiential Marketing and Public Relations at 3M, he spent 21 years living and breathing all things CX in the automotive appearance industry. Now leading his own consulting firm, this expertise can guide brands looking for a deep connection to their customers.  He enters into conversations daily where companies have reached a point of reassessing marketing strategies neglected during high-growth phases. These issues can range from underinvestment in marketing to a lack of clear marketing plans. He knows from experience that a well-thought-out marketing plan aligns with the company's objectives and is built with sustainability in mind.  “It has to be sustainable, or else what we do is for nothing.” - Tony D’Amato Ready to fall in love with your own brand and help your customers do the same? Listen to gain a fresh perspective on strategic guidance and sustainable marketing plans. SPONSORS As the Transaction Experts, Behaviorally brings decades of global experience and category expertise in consumer marketing insights. They use a unique behavioral framework, cutting-edge AI technology and a digital-first approach to help brands achieve the most valuable moment in marketing. Listen to their award-winning podcast, Our Best Behavior, where they discuss how to achieve the biggest impact in marketing after a purchase is made. Find out more at www.behaviorally.com. Want to know the real intentions of survey-takers? Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data!