The Win-Win of Hearing Rare Patient Voices in Market Research

Healthcare is a sensitive subject for many struggling with rare diseases or disabilities. Researchers in the healthcare sphere are challenged with finding delicate ways to approach patients. How do researchers advance technology and create positive outcomes for patients?  In today’s episode, our CEO, Priscilla McKenney, welcomes Wes Michael, President of Rare Patient Voice. His company's unique approach to building market research panels allows patients and caregivers to contribute their insights to researchers and companies worldwide. Rare Patient Voice has expanded globally, completed numerous projects, and served hundreds of clients, all with the aim of making a positive impact on the lives of participants and future patients and caregivers. Researchers are being forced to look beyond the basic questions when approaching respondents. Making a difference in the healthcare industry requires a more personalized touch. Instead of relying solely on traditional methods, researchers must introduce additional elements. New methods aim to gain a deeper understanding of what people are thinking and feeling beyond just their verbal responses. But there is something taking an extreme toll on quality research. Fraud. On average, across the industry, 15 to 30% of market research data is fraudulent. In some studies, the figures are even higher. Wes discusses how he is well-acquainted with the risks associated with fraud in market research. He offers effective strategies to rise above the noise and gain genuine research results. Listen in for the MR win-win! SPONSORS Want to know the real intentions of survey-takers? Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data! Get ready for a fantastic Insights Marketing Day! This event brings together expert speakers who are authorities in digital marketing and thought leadership, offering powerful and engaging presentations. Attendees will gain essential tips, actionable advice, and tools to improve their company's marketing. With networking opportunities, a marketing practitioners panel, delicious meals, gelato, and exciting prizes, this event promises to be both informative and enjoyable. Don't miss out on Insights Marketing Day in Chicago on September 28th. Visit littlebirdmarketing.com/insights-marketing-day for more information.