#40: Top Finance Secrets for Overcoming Healthcare Obstacles with Susan Bratton and Stryker Warren

The U.S. healthcare industry is in the midst of a rapid evolution to accommodate changing government legislation, market pressures and technological opportunities. The environment is ripe for disruption by innovative startups, but health tech founders face a number of unique obstacles on the road to success. In this episode of Powderkeg: Igniting Startups, I sit down with health tech entrepreneurs Susan Bratton and Stryker Warren to learn more about these obstacles and how to surmount them. Bratton is a former Wall Street investment banker of 20 years and founder of Savor Health, a personalized nutrition solution for cancer patients. Warren, on the other hand, is a former founder and CEO of numerous healthcare companies, and he now primarily advises and invests in talented health tech founders like Bratton. Thanks to their combined years of experience in healthcare, Bratton and Warren provide me an insider's guide to overcoming operational and financial constraints and building high-growth health tech companies. In addition to this industry-specific knowledge, they also share insightful tips for assembling a team, conducting market research and planning for growth that can be utilized by founders in all industries. Enjoy the episode, and reach out to us on Twitter @PowderkegCo or in the comments below to let us know how we can continue making the podcast an invaluable resource for founders and startups across the country! In this episode with Susan Bratton and Stryker Warren, you’ll learn: -- Why and how the healthcare industry is evolving -- The importance of team building, perseverance and flexibility for startup success -- Strategies for conducting market research and planning your company’s growth -- Unique operational and financial obstacles faced by healthcare companies -- Why Nashville and New York are great cities to build a company outside Silicon Valley --- This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you. DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup. So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg. If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.