Ep48: Living Life Uninterrupted; w/ Heath Wilson, Co-Founder, Aro — Product Market Fit podcast (startups | tech | AI | growth)

Chapters: (00:00) Intro (02:27) What is Aro and who is it for? (05:30) Defining product-market fit and early-stage signals (06:54) Choosing the hybrid path: navigating between hardware and software (11:05) Navigating pricing strategies: balancing hardware and subscription models (12:55) Growth channels for Aro: Leveraging Social Media and Podcasts (14:32) Product development optimized for behavior change (16:39) User Behavior Insights: the power of unplugging (23:11) Exploring future growth strategies: expanding product Lines and strategic partnerships (26:22) The challenges of international hardware expansion (28:55) Aro's diverse funding strategies (30:53) Measuring customer satisfaction and product market fit (34:25) Insights from a serial founder: lessons learned from founding two startups (40:15) Lightning round Guest contact: www.goaro.com Connect with Heath on LinkedIn Sponsor:  This podcast is brought to you by ⁠⁠⁠grwth.co⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.  To learn more and book a free consultation, go to ⁠⁠⁠grwth.co⁠⁠⁠. Get in touch with Mosheh: ⁠⁠⁠linkedin.com/in/moshehp⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/MoshehP⁠⁠ ⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠ ⁠www.pmfpod.com