495: The reframing secret to getting a product management job – with Mary Baird

How to successfully transition to a product management role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. However, as Mary Baird’s inspiring story shows, a successful pivot from nonprofit leadership to product management is not only possible but also incredibly rewarding. In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. From Nonprofit Leadership to Product Management Mary Baird spent a decade in various nonprofit leadership roles, handling a wide range of responsibilities, from donor development and resource management to program management and even website design. This diverse experience, she found, was not unlike working in a product environment. Both require wearing multiple hats, adapting quickly, and managing complex initiatives with limited resources. When Mary was asked about considering a role in a global for-profit company, she was both excited and apprehensive. While confident in her nonprofit expertise, Mary wasn’t sure if her skills would translate to a product management role. Determined to make the transition, she sought guidance from Chad McAllister, host of the Product Mastery Now podcast. Making a career change to product management can be intimidating, especially when coming from a seemingly unrelated field. However, Mary’s experience in nonprofit leadership provided her with a unique set of transferable skills that would prove invaluable in her new role. These skills included: * Stakeholder management and communication * Complex problem-solving and decision-making * Resource allocation and budgeting * Program development and implementation * Adaptability and resilience in the face of challenges By recognizing the value of these skills and learning how to effectively articulate their relevance to product management, Mary set herself up for a successful transition. One of the key similarities between Mary’s nonprofit work and product management was the focus on understanding and meeting the needs of a target audience. In the nonprofit world, this meant identifying the needs of the community and developing programs and services to address those needs. In product management, it involves understanding the needs and pain points of customers and creating products that solve their problems. Another transferable skill that Mary brought from her nonprofit experience was the ability to collaborate with and influence a diverse group of stakeholders. In her previous roles, she worked closely with board members, donors, volunteers, and community partners to achieve common goals. This experience prepared her for the cross-functional nature of product management, where success often depends on the ability to align and motivate teams across different departments and disciplines. Preparing for the Transition To prepare for her career change to product management, Mary focused on three key areas: * Immersing herself in product management podcasts to learn the language and concepts of the field * Reframing her nonprofit experience to highlight transferable skills relevant to product management * Participating in mock interviews to practice communicating her value and making authentic connections By listening to podcasts like Product Mastery Now, Mary began to see parallels between her nonprofit work and product management. For example, she realized that the fundraising campaigns she led were essentially selling intangible products, requiring her to articulate value propositions, manage stakeholder expectations, and measure success through key metrics. She was selling a product that you cannot touch, hold, or take home.