TEI 093: Identifying the ideal customer – with Tom Schwab
Product Mastery Now for Product Managers, Leaders, and Innovators - Podcast autorstwa Chad McAllister, PhD - Poniedziałki
Kategorie:
According to my guest, "Marketing at its heart is starting a conversation with someone who could be an ideal customer." Of course, then my first question is how do we find the ideal customer for a product or service. Thankfully, my guest, Tom Schwab, had some ideas. Tom is the founder of Interview Valet and his previous background is in medical device products. In this interview you will learn: - Why marketing should start with the customer, - How to identify the ideal customer, and - What we can learn from the ideal customer for a product.
