Don’t Ask Customers What They Want

In this Ferris Wheel episode, I speak with Cindy Alvarez who runs the research team at Yammer, a Microsoft company. She talks about Slack, understanding users and suggests an alternative to coming up with ideas – ask customers. Who is Cindy Alvarez? Cindy Alvarez runs the research team for Yammer (a Microsoft company), and helps […]The post DYT 060 : Don’t Ask Customers What They Want | Cindy Alvarez appeared first on . This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com