151 | Proactively innovating through tough times

Last week I shared how I’m getting back to basics and what I’m focusing on in my business right now.  And, today I’m bringing some of my mastermind clients back on the show to talk about how they are proactively taking steps to diversify and strengthen their business.  Today’s episode features Lisa Sarmento from Tiramisu Paperie, Kiwi Schloffel from Craft Boner and Sara McNally from Constellation & Co. and Snail Mail Superstar Some key take-aways that I want to point out from today’s episode: This episode is a great example of how different companies have been affected by covid-19. It is also a great reminder that while there are a lot of things happening around us right now that we CAN NOT control.  There are a lot of things we do control. We do have power to make changes to our products, shift our messaging and pivot how we’re supporting our customers. I’m really proud of these ladies, and everyone in my mastermind group for being agile and creative in how they are doing business right now.  We all need to keep pushing forward — and they are doing just that.    Be sure to check out our #papercampalum hashtag on Instagram to see new products, promotions and behind the scenes of the small businesses in our Paper Camp community.   I’ve also included the links to today’s guests in our show notes -- thanks for supporting small businesses! LINKS: Proof to Product Mastermind  Lisa Sarmento, Tiramisu Paperie - www.tiramisupaperie.com | @tiramisupaperie  Kiwi Schloffel, Craft Boner -  www.craftboner.com | @craftboner  | Youtube Sara McNally, Constellation & Co - www.constellationco.com | @constellationco  | Snail Mail Superstar  Follow the small businesses in our Paper Camp Community on Instagram by using the #papercampalum hashtag   SMALL WINS LEAD TO BIG WINS Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join the wait list for Proof to Product Labs, our new community experience coming soon!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!