192 | Attracting a diverse audience with visual branding with Dana Kaye, Bouquet Stock Photo

Hey friends! If you’ve used stock photography, you may have noticed how difficult it can be to find diverse imagery. Enter Dana Kaye of Bouquet Stock Photo. Visual branding can be a huge factor in who we attract to our business. So how can we use visual branding to be more inclusive? In this episode, Dana and I dig into the importance of visual branding and why creating meaningful connections with our customers is such an important piece of doing business. She also shares her definition of what makes a value based business. We all want to see ourselves in the products and services we shop for. This is such an important conversation and there are so many actionable take-aways in this episode!   ON TODAY’S EPISODE: What led Dana to starting her stock photo company Why diverse imagery is so important The definitions of a value based business Meaningful connections and why they are so powerful How serving others is a form of networking For full show notes and resources, head to bit.ly/PTPEp192   SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!