302 | Paid Advertising for E-Commerce Brands with Taylor Frame, Focus Funnels

Today we're gonna talk about paid advertising. I have spent years searching for someone that has extensive experience in the e-commerce space, and who understands the unique challenges and needs of micro-businesses, solo entrepreneurs, and small businesses, particularly with paid advertising. What I found in my search was that there were a lot of people who were focused on paid ads, but for service businesses or for larger brands with huge budgets. There were people that only focused on ads, but did not look at the holistic marketing strategy that the ads were pushing to. I also encountered a lot of people who just didn't understand the nuances of e-commerce sales.  So this is a topic that our community has asked for over and over again, but I never felt like I could find the right expert to put in front of you. Until today—my guest today is Taylor Frame from Focus Funnels. Taylor is the co-founder of Focus Funnels, which is an e-commerce growth shop. He has consulted and worked with over 400 e-commerce companies including several from our Proof to Product community. Focused Funnels has launched and scaled over 100 brands to consistent six-figure months, finding creative solutions for bootstrap founders.  In addition to the overall success, Taylor's team has managed over $45 million in performance ad spend across a variety of niches. Taylor and his team specialize in working with women-owned e-commerce brands on holistic marketing that ties together both organic and paid advertising efforts. This is key—this is critical to success. As you will soon hear he breaks down complex ideas and strategies into easy-to-understand solutions, which I love. On today's episode, we're talking about trends in the marketing space, how much money you'll need to spend to get started in paid ads, and how to leverage different ad platforms for different outcomes. Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. Taylor Frame will join us live in July to teach a training on quick win ad strategies that you can implement right away. He'll be back in August to offer ad audits to our members, so we can measure and track and see what's working and make shifts as we need to. These are member only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at prooftoproduct.com/302 Connect with Taylor focusfunnels.com linkedin.com/in/taylor-frame instagram.com/focusfunnels Mentioned in this episode: Proof to Product LABS