The Content Director You Didn’t Know You Needed!

In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat.Topics Covered:* The “Ignite Lab” launch: what it is, who it’s for* How to price premium content services for PT orgs* When to say no to low-leverage clients* Should your practice have a no-show fee?* How to handle Google/Yelp threats without losing sleep* Strategic delegation vs. burnout from doing it allConnect With Us:* Website: PTPintcast.com (https://www.ptpintcast.com/)* Instagram: @PTPintcast (https://www.instagram.com/ptpintcast)* Subscribe on Apple (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325) or Spotify (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)