28,439 Quiz Leads With Psychologyjunkie.com founder Susan Storm

Susan Storm founded Psychologyjunkie.com in 2015, and is now a six-figure business owner selling courses and ebooks to an audience of nearly a million website visitors every month.

In October 2019, after four years of considering using a quiz she took the leap and put one on the home page of her website as her main lead magnet, and since that day just six months ago she has generated 28,439 new email subscribers, leading to increased revenue both from ad sales and ebooks/courses.

In this episode she shares her story of how she created the quiz and what advice she has for others looking to get started.

To check out Susan's quiz, head to psychologyjunkie.com

Podcast Transcript

Josh Haynam: Hi everyone. I'm really excited today to be here with Susan Storm. She is the founder of psychologyjunkie.com and is using quizzes in so many cool ways that I just want to hear about how she's doing it and what it's doing for business. Thanks for coming on, Susan.

Susan Storm: Thanks for having me. I'm really excited to talk this over with you.

Josh Haynam: Yeah. Let's just kick things off. How did you start using quizzes? What's the origin story of all that?

Susan Storm: Yeah, so I'm an MBTI practitioner. If anyone's new did that, it's I'm certified in Myers-Briggs typology. And if you ever heard of extroversion or introversion, sensing or intuition, these four letter codes that people get, like INFJ or ISFP, these are Myers-Briggs types. And as a practitioner, I created a website where I talk about the Myers-Briggs types in depth as well as enneagram types and how you can improve your life by knowing your type. And for the longest time I knew I needed to create a quiz. It was something that was really important to me, but a lot of the quiz builders that I found out there were just too simplistic for what I was trying to do or they were too complicated for me to figure out because I'm not a tech wizard by any stretch of the imagination.

Susan Storm: I finally found TryInteract and I loved how much you could tailor it to exactly what you needed. There were so many options from, you could do the visual tests or you leave them as questions, you could put unlimited options in there and just set it up so that you could have a funnel directed to the specific results people got. And I spent a really long time on a complicated test and then I realized, you know what? It actually worked out better when I made it simpler anyway, and the test was great. I created a Myers-Briggs type test, now this isn't the official. If you want to get the official Myers-Briggs tests taken you have to actually go to a practitioner or take it from their official site. But I made the best test I could create for people.

Susan Storm: And on the first, I think so far we've gotten 28,439 leads since we launched the test back in October. I think it was October 19th. And it more than doubled our email list. We also have a child's personality type test, so if you want to know your child's Myers-Briggs personality type, you can take that. And that one I haven't publicized as much, there's a lot more I need to do as far as promoting the test, but I've brought in 881 leads from that and that's only been, I think that's only been probably for a few months now. It's been a lot of fun. It's been great. TryInteract has definitely helped us to grow our email list quite a bit and get us closer to our customers.

Josh Haynam: Wow, that's incredible. That number 28,439, right?

Susan Storm: That's right. Yeah.

Josh Haynam: Wow, that's crazy. That's amazing. I think for a lot of our customers and potential customers, it's like, oh, that's awesome. That sounds incredible. I would love to have that kind of result. But then it's almost like, I don't know if this happened to you in school, but when you've got a math problem and you just did...