HELPFUL WEBSITE STRATEGIES THAT CONVERT

Helpful website strategies that convert with Ray van Hilst

When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well.
Ask your self, "What are they coming to your site to do? What do they need from you?" Then let's help them do that and get to that next page where you're going to do that.
It's not about you. If someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem.
Go look at the top landing pages on your site. If you were looking at those for the first time, would you find them helpful? Do they convert?

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HELPFUL WEBSITE STRATEGIES THAT CONVERT

When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well.

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Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. In-studio today joining me today as my guest is Ray van Hilst. He is the Director of Client Results at Yoko Co. Ray is an innovative soul and his with and charisma are present from the very moment you meet him. Ray seamlessly blends 20 years of marketing experience with modern web principles to establish advanced web presence of organizations that help build a better world.

Doug Morneau: When Ray isn't in the office or a coffee shop, or a client office, or a wifi hotspot, you can often find him speaking at events about web strategy and marketing technology. I am super excited to have this conversation with Ray today. I earlier had the owner of the company, Chris Yoko, on the podcast as well. So I'd like you to join me in welcoming Ray van Hilst to the Real Marketing Real Fast podcast today.

Doug Morneau: Hey Ray, super excited to have you on the Real Marketing Real Fast podcast today. Welcome to the show.

Ray van Hilst: Thank you so much. Thanks for having me today.

Doug Morneau: So I'm super excited to talk to you about your superpower and how you help people in the sales and marketing field or at least help them with their digital footprint. Do you want to share with our audience just a little bit of your background in terms of what it is that you do?

Ray van Hilst: Yeah. Background for me, I am a web strategist with a digital marketing agency called Yoko Co, and we work with organizations to help them leverage their web presence to make a bigger impact on what they do, through society, through their work and things like that. My key role as a strategist, I describe my job as helping my clients get beyond the, "Hey, wouldn't it be great if" because when you start doing a web project or a marketing project, and it's like, oh, people have lots of ideas.

Ray van Hilst: And so I work with my clients to say, "Hey look, get beyond the wouldn't it be great if, and here's what you really should do." The superpower that I bring to the table for that is really focusing on helping my clients realize it's not about them. It's about their customers, their donors, their members, their stakeholders that are coming to them to look for information. I always say it's not about you. Someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem.

Ray van Hilst: They're scared, they're worried, they need education, they need a tool or whatever. And let's make it easier for them to do that so that they like you a little bit better, and then they engage, and then we can convert them into our funnels. We go through that.

Doug Morneau: Well, it sounds like you may have been looking at my website because you just named all the things th...