HOW TO ADVERTISE TO GENERATE HIGH-QUALITY LEADS

Tips on how to advertise to generate high-quality leads with AJ Wilcox

I had a sales guy come up to me and introduce himself and he said, "AJ we don't know what you're doing over here, but we're fighting over your leads. Keep it up."
I think people being in the right mindset is really key with LinkedIn.
When you move over to LinkedIn ads, your sales team is going to tell you "This is the perfect person. Thank you. We are talking to an ideal quality type of prospect." But we're still little ways out. They haven't started the project yet. We have to nurture this relationship.
I really like combining search and social channels, because you really do give your sales team a little bit of a variety. You get those leads that want to close immediately, and then you also get the leads that will turn into the bigger deal sizes over the long term.
[With Ads on Social] you have to catch their attention, and that's usually by giving free knowledge, free access to content.
So, you have to options every time you're advertising on LinkedIn for traffic. You can either send them to your own landing page, which I prefer.
You as a marketer, you can only change so many things with ads and try to draw people in. But you can increase performance by three, four, five, 10X if all you do is just understand your customer.
Not everyone wants to post content on LinkedIn because maybe they're afraid of what their business colleagues think of them or whatever. But when you post it, it's by far the easiest network in the world to go viral on and people are having crazy success on the organic side.

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HOW TO ADVERTISE TO GENERATE HIGH-QUALITY LEADS

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HOW TO ADVERTISE TO GENERATE HIGH-QUALITY LEADS

I had a sales guy come up to me and introduce himself and he said, "AJ we don't know what you're doing over here, but we're fighting over your leads. Keep it up."

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Doug: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today's going to be a real fast episode and it's going to be all around advertising and generating high-quality leads. So, make sure that your seatbelt is fastened and your hands are firmly on the wheel. Today guest in the studio is AJ Wilcox. He is a lifetime digital marketer who fell in love with LinkedIn and generating leads as a platform in 2011, and then he went off and founded his own company B2Linked.com in 2014 which specializes in LinkedIn ads, account management, training and consulting.

Doug: Since then he has managed hundreds of accounts and a combined budget of 110 million Dollars in ad spend on the LinkedIn network exclusively. So, he's worked directly with several LinkedIn's top 10 accounts. AJ's entrepreneurial journey is deeply rooted in his faith. After he was fired from his last job, he was offered multiple job opportunities after he prayed to God to figure out what he should do, the answer came, and it all came down to starting his own business and he's never looked back.

Doug: Not AJ is somebody I have seen online. I've followed him for a little while. And he's someone that I've wanted to have on the podcast for at least six months. So, I'm super excited to have him on the podcast. You're going to hear some just amazing information on how to leverage this platform to generate super high-quality leads, and you're going to want to listen to the section around being able to target companies where you can actually load a list of all the companies that you want your advertising to be shown to exclusively.

Doug: So, with that being said, I want to welcome AJ to the Real Marketing, Real Fast podcast today. Well hey AJ, I'm super excited to have you on the Real Marketing,