HOW TO CREATE A VIDEO CONTENT STRATEGY FOR LINKEDIN

Tips on how to create a video content strategy for LinkedIn with Shay Rowbottom

I teach business owners and founders on how to create a consistent video content strategy on LinkedIn to attract their target market and close deals.
I realized it was happening on LinkedIn now, where I'm like, "Wow, it just seems like really easy to get reach on your videos, really easy to grow a following. I want to look into this more."
I learned about digital marketing and videos specifically on social and applying it to LinkedIn
What happened is LinkedIn, they have a lot of users, but they don't have a lot of users engaging or creating on the platform. They want to encourage people to do that.
To encourage people to do that, they're showing your content when you do post to such a high percentage of your audience, which used to happen on Facebook.
You can certainly target on LinkedIn and do really targeted search filters to find exactly who you're looking for in a given area.
I would say the low hanging fruit on LinkedIn is video content.
It should really just be you providing genuine value because that's what intrigues people and wants them to learn more.
It's really about confidence for a lot of people I see. I mean, I teach so much about strategy and how to optimize for growth, how to optimize for reach, reviews, all of that technical stuff, but I always laugh at the end of the day, I'm a life coach.
It's really a matter of getting them to understand what they know is important, what they know is valued.
I shot everything on my cell phone in the beginning. I just found basic lighting. I just made my setup super, super easy on myself because I knew that what was really important was maintaining it.
I would say the steps are usually to write a script and there's a lot of different elements that you've got to have a headline, a CTA.
Now that they're built up a little bit, there are some people finding me first from Facebook or first from YouTube and then eventually migrating my LinkedIn. I'm just always sure to have really clear CTAs everywhere all over my branding.
They want to know how you help them, and they want to know how you solve their problem.
Unless you're using your profile, your content, your description, to clearly state what problem it is you solve, you're not going to close deals. You're not.
Just making sure that you're always thinking like a marketer and staying logical and not just doing things because they make you feel good and fluffy inside. It's got to attract the target market.

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HOW TO CREATE A VIDEO CONTENT STRATEGY FOR LINKEDIN

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HOW TO CREATE A VIDEO CONTENT STRATEGY FOR LINKEDIN

I teach business owners how to create a consistent video content strategy on LinkedIn to attract their target market and close deals.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today's episode is going to be all around video and generating sales and leads but not in the traditional sense. My guest today is Shay Rowbottom. She is the co-founder and former Chief Executive Officer or Chief Operating Officer of a Facebook agency. She's worked with major brands like Petco, Yahoo, Verlo and dozens more in creating content and devising content strategies for their social media. Her focus was on video.

She's moved to the LinkedIn platform in May of 2018, and after doing that, she's grown her followers to over 109,000 followers with over 12 million views on her content, generating seven figures in sales for partnering media companies. Now, today, she's going to share some of her strategies on how you and I can make that work for our businesse...