HOW TO CREATE, MARKET AND SELL AN ONLINE COURSE

Tips on how to create, market and sell an online course by Greg Smith

Thinkific makes it super easy for people to create and build and launch and sell their own online courses to help grow their businesses.
The more that you educate people about your business the more likely they are to talk about you. You turn them into brand advocates.
The biggest advice I have is to get going. Get something out there and start learning from the people you're sharing it with.
For online courses, I like the concept of two to three hours of education time. 
What really matters to people taking courses or taking education is am I getting the results that I expected out of this.

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HOW TO CREATE, MARKET AND SELL AN ONLINE COURSE

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HOW TO CREATE, MARKET AND SELL AN ONLINE COURSE

Thinkific makes it super easy for people to create and build and launch and sell their own online courses to help grow their businesses

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Doug: Welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about a little different topic. We're going to talk about using your expertise, how can you leverage your expertise to generate sales in maybe an automated fashion. Today we're going to talk about membership sites and selling online courses and who better to have on my show as a guest than Greg Smith. Greg is the founder of a company in my town in Vancouver called Thinkific. Now Thinkific has an online course platform that makes it easy for you and I to build our own online courses under our site and our brand.

Greg and his team at Thinkific power courses for about 27,000-ish businesses and have educated about 12 million students and has sold over $100 million in courses. If you're thinking, "Hey, I've always wanted to have an online course or have a membership site and I don't know whether it'll work. I don't know how to set it up. I don't know how to price my online courses," Greg's going to share that with you as I'm sure you'll enjoy the interview. I'd like you to join me and welcome the CEO and founder of Thinkific, Greg Smith. Well, welcome to the Real Marketing Podcast, Greg. I'm super excited to talk to you today.

I have a keen interest in online courses. I'm an active buyer and have purchased many memberships from various people. I see some of them have been using your platform. Welcome to the show and let's get started.

Greg Smith: Thanks, Doug. I appreciate it. A pleasure to be here.

Doug: Do you want to give us a little bit of background on kind of what you guys do and how you help businesses and entrepreneurs to leverage the tools and technology that you have to grow their business?

Greg Smith: Definitely happy to. I got my start in online courses, geez, 13-14 years ago, 2005. What's that? I was creating my own online courses and they went quite well. Eventually, that turned into people reaching out to me looking to create their own online courses in a variety of subjects. We really couldn't help them initially and so that kind of led to us creating Thinkific as a solution to make it super easy for other people to create and build and launch and sell their own online courses to help grow their businesses.

In terms of how we help people, I mean really it's an all-in-one solution that allows you to create, launch, sell, market, deliver your online course and use it to grow your business. You can make it part of your existing site or brand. What I see people using it for are a few things. Usually, it's all around driving in some way or another to business growth or revenue and that could be selling membership sites on the platform or courses directly for revenue.