HOW TO EFFECTIVELY USE EMAIL MARKETING

Tips on how to effectively use email marketing with Ryan Phelan

I wish people would just stop this whole discussion around email is dead is. If you think email is dead, then just delete all your emails and just shut it all down.
A lot of my initial work with companies is to rethink where their customers are today, not where they were when you developed a program initially.
The challenge I always have had throughout my career is what's the right shiny stuff that actually moves the needle or makes a difference?
A mistake that a lot of companies make is that they get stale. If they don't change, they don't adapt, they think that they're ... It's almost a brand arrogance.
What's the strategic approach? How about we help you get into digital in a smart way that's data-centered?

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If you think email is dead, then just delete all your email accounts and shut it all down.

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Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me a friend and a fellow email marketer as well as a fellow member of the Only Influencers Group, which is basically all the leading experts around the world in the email marketing space. My guest today is Ryan Phelan. He is the co-founder of a company called Origin Email. Ryan brings nearly two decades of global online marketing experience to Original Email. He's focused on driving GTM strategies for high growth SaaS software and Fortune 250 companies.

Ryan is a respected thought leader in the industry. He's a nationally distinguished speaker and he has a history of working with very large brands and bringing them success companies such as Adestra, Acxiom, BlueHornet, the Sears Holding, Responsys and infoUSA. Ryan has developed digital strategies for companies like that can the entire Canadian Tire, Capital One, Hewlett-Packard, Skype, CenturyLink, Sprint, FedEx, First National Bank of Omaha, US Bank and many others. In 2013, he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus and the email executive council on the advisory board. Ryan is also involved in many other companies in the startup space as well as advisory board member and investor.

What you might not know about Ryan is apparently he is a wicked good cook in the kitchen, as well as the barbecue and has a very extensive wine list and collection at his home, so we somehow need to find a way to get invited over to his place for dinner. I'd like you to join me in welcoming Ryan Phalen to the Real Marketing Real Fast podcast today.

Well, hey Ryan, welcome to the Real Marketing Real Fast podcast today.

Ryan Phelan: Hey. Thanks, Doug. I'm so honored to be here. This is really going to be fun. So, thank you.

Doug Morneau: Well, I think so as well. I mean, you've got a long track record helping people in digital and especially in the email marketing space and that's how we connected was through the Only Influencers group. I had a number of guests on my podcast over the years, and when I've asked about people, your name's come up. I was just putting together an email proposal for somebody in the US and they said, "Yup. I'm working with Ryan. Ryan's helping me." So welcome to the show. Super excited to draw out all of your expertise and help our listeners solve all their marketing problems in the next 30 to 45 minutes.

Ryan Phelan: Man, that's going to be amazing. I am so glad I'm sitting down and strapped in for this one. That's great.