HOW TO INCREASE SALES WITH INFLUENCER MARKETING

Tips on how to increase sales with influencer marketing with Shane Barker

There are still millions of influencers and there are still great products that match up perfectly with those influencers if you put in the time and effort into influencer marketing.
This is not only influencer marketing. This is SEO. This is anything you do.
If you're going to spend a lot of money on influencer marketing hands down, try to find an agency or find somebody to work with.
Don't go and put all your budget into one person, right?
One of the biggest things is before you go and pitch influencers and get all this, you have to know who your avatar is, who's in theory what you think your perfect client is.
It comes down to the terms and putting a brief together and better understanding what the goal of your campaign is and what are you trying to get out of this.
The key is people look at followership and they think that person must be good because they have a lot of followers instead of really looking at the individual numbers and the actual profile.
How do I pay an influencer? What should I pay for them? Well, everybody's different.
You need to protect your brand. You need to make sure it's a good fit.

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HOW TO INCREASE SALES WITH INFLUENCER MARKETING

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HOW TO INCREASE SALES WITH INFLUENCER MARKETING

There are millions of influencers and there are products that match up perfectly with those influencers for influencer marketing.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I've got joining me, Shane Barker who is an influencer marketing consultant and he consults to Fortune 500 companies, celebrities, and A-listers, but I don't want you to tune out at this point. I had an absolutely awesome time and a great conversation with Shane. He is down-to-earth and he's going to share some really intimate details, how regardless of the size of your company, whether you're a Fortune 500 company or you're a brand new startup, how you can take a look at influencer marketing and see if it's a way to leverage your brands, grow your business and increase your sales.

Doug: Shane has helped thousands of expert entrepreneurs expand their outreach and bolster their reputation using influencer marketing. So whether it's launching products or creating and converting this website traffic or building targeted sales funnels. So he works daily to make sure that brands like Puma and IMAX stay relevant and influential. His wheelhouse also includes business development, marketing, blueprints, SEO and social media marketing and as you'll hear him talk a little bit later in this episode as well, his expertise in content marketing.

Doug: So in that realm, he practices what he preaches on content marketing, he's a top contributor at Inc. Magazine, Huffington Post and has been named one of the top Salesforce influencers for his viral article, 15 Ways To Writing Better Content For Social Media Campaigns. So I think you're gonna enjoy this episode. Make sure you've got a pen and paper handy. There's lots of information that's going to come at you and I would challenge you to listen deeply to what he's got to say. We're going to cover a couple of topics. We're going to spend most of our time talking about influencer marketing and kind of what it is, what it isn't and how to navigate that water.

Doug: And at the very end we're going to wrap up with the discussion on what would it be like to be an influencer. So if you're someone who's thinking hey, not only could I use this for my business, but I have influence in my social media following, what you need to do to get there.