HOW TO SELL ON AMAZON

How to sell on Amazon with Carolyn Lowe

The first thing we do is does discover if it makes sense for you to sell on Amazon? Things that are heavy, that cost a lot, that are cheap, lower priced. Those don't usually don't make sense, you can't make money.
So what we do typically if we're going to work with a new brand, we'll do an audit, we'll see if there are search terms and how many search terms they have for their brand or their product on Amazon before we take them on.
I have an interesting stat from Amazon that 70% of their people don't make it past page one. So if you're an Amazon shopper, Amazon has told me that 70% of people don't make it past page one. So if you're not on page one, you're never going to get purchased.
I can work with my brands and say, "Hey, there's a lot of customer demand for this on Amazon, but they don't have a great selection. This could be a winning product for you."

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HOW TO SELL ON AMAZON

We have a $15 rule to determine if you should sell on Amazon. If your product isn't $15 or more and it's not light enough to make money, that's where we start.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're talking about all things Amazon. So if you're interested in getting your brand or product listed in Amazon and seeing double-digit growth month after month, I think you're really going to enjoy the conversation with my guest today. Today's guest is Carolyn Lowe. She is the CEO and founder of a company called ROI Swift and an Amazon and digital marketing agency that excels in growing small and medium-sized businesses.

Carolyn is passionate about helping her consumer brands grow through Facebook and Instagram ads paid Google searches and Amazon marketing. In addition to helping her clients see larger profits, Carolyn is a mum of two and a licensed pilot. So I'd like to welcome Carolyn to the Real Marketing Real Fast podcast today. Well, hey Carolyn, super excited to have you on the show today. So welcome to the Real Marketing Real Fast podcast.

Carolyn Lowe: Thanks for having me, Doug.

Doug: So do you want to share with our listeners just a little bit of your background and what your superpower is and how you help people move the sales dial and scale their business?

Carolyn Lowe: Sure, I'd be happy to. We focus on four core areas for mostly B-to-C brands, but we also do some B-to-B business as well. But really our core competencies are around paid social, your Facebook and Instagram, Snapchat marketing and your paid search and social ... sorry, paid search as well. And then, of course, your Amazon and email marketing. And I know you've had some great email marketing guests on and you've had some great paid search on. One of the things that we're a little bit different is we manage Amazon's presence for a lot of consumer brands.

Doug: So for their audiences not aware of that, what does that mean?

Carolyn Lowe: Yes. So there's three different ways to sell on Amazon. And as a brand owner, if Amazon invites you, you can wholesale to them, which is shipped from and sold by Amazon. And then there's two other ways to sell, which are what they call seller central. So you go on, it's sort of a self-service portal and you can either ship into Amazon and have them fulfill it or you can take the order from Amazon and fulfill it yourself. So either way, you still have to pay Amazon a referral fee, and then if you have Amazon fulfill your product which makes you Prime eligible, you must also pay the outbound shipping fee, but that does make you eligible for Prime.

Doug: Okay.