TIPS ON BECOMING A FRACTIONAL CMO

Tips on becoming a fractional CMO with Skip Fidura 

Every day I look at what value have I added, and both immediate value and potential long-term value.
As the fractional CMO, I'm a member of the team. I've got a company ID, I've got my key fob, I've got an email address. I make sure I go through the staff induction.
One of the things that I discovered really early on is you very quickly start talking in the first person, the first-person plural if you're a real pedant. It's all about us and us. It's not about you.
I know working remotely is all trendy and lots of people love it, and I'm one of those people who love it. I love that kind of flexibility. But there's nothing to replace actual face-to-face time.
I think we will start to see more fractional people and for a wide variety of reasons. One, the nature of business is changing and there are a lot more small companies. And the other thing is it's great. From my perspective, it's great. The flexibility is fantastic.

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TIPS ON BECOMING A FRACTIONAL CMO

As the fractional CMO, I'm a member of the team. I've got a company ID, I've got my key fob, I've got an email address. I make sure I go through the staff induction.

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Doug Morneau: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me Skip Fidura. Now I met Skip through the Only Influencers email marketing group. Skip is a speaker, he is an author, and he's a board-level marketer and he works with both the B2C and B2B in a variety of industries. He has a deep technical background.

Doug Morneau: Skip recently was working with a company called Dotmailer. He was there for about nine years, and now he's working as a fractional CMO. So he offers companies the ability to get a piece of his deep knowledge and experience in digital marketing, email marketing, SEO, social marketing, as well as integrated marketing. So I'd like to welcome Skip to the Real Marketing Real Fast podcast today.

Doug Morneau: Well, hey, Skip. Welcome to the Real Marketing Real Fast podcast today. How are you?

Skip Fidura: I'm great, Doug. Thanks for having me.

Doug Morneau: Super excited to have you on the podcast today and show off your superpower so you can ... by the end of the podcast, all our listeners will have all their sales and marketing problems solved. That's amazing.

Skip Fidura: Okay. You've just set the bar really high.

Doug Morneau: Well, I asked you what your superpower was, and you said before we started recording that you were going to actually fly. That was your superpower. And I didn't think that would work well on the podcast being it's not visual. So we thought we'd come up with something a little simpler.

Skip Fidura: I like it. I like it. Yeah. Flying is not good for the radio.

Doug Morneau: No. Although someone did tell me that I look good as a podcast, I have a face for podcasting, not necessarily broadcast. So you work where you're planted.

Skip Fidura: Yeah. I disagree. I think you're a fine-looking man.

Doug Morneau: Well, thanks so much. So let's get into it. We connected through the Only Influencers group, and you are a marketing professional speaker, author, and expert. And one of the conversations that we had was around your role now as a fractional CMO. So do you want to take just a couple of minutes and give people a snapshot of your background and what you're doing?

Skip Fidura: Yeah, I would actually. That's great. So a fractional CMO, fractional is really just part-time rebranded.