#202: Humanness and Value Alignment in the age of AI | Lisa Catto

Lisa cut her teeth as an entrepreneur when she was 19 when she purchased London’s only roller rink and on Friday and Saturday nights held raves for sometimes up to 10,000 people. By the mid 90’s she had a company that was the first to ever place an advertiser in a computer game and was working with FMCG and Bluechip brands such as adidas, Kellog’s, McVitie’s Quaker, Ferrero Roche, Sony - working with their marketing boards on their brand placement as well as developing promotional on pack and in pack software for them and then making Xbox and PlayStation games for large US publishers. By her mid 30’s she was semi retired and raising her young family in her villa in the South of France. In the last few years she grew a domestic gas & plumbing business from under £20k a month to over £80k a month alongside her primary gig - The Business Catalyst.. Now known affectionately as The Queen of Automation, and awarded the title of Top International Service partner by Keap (formerly known as Infusionsoft) - the best in class CRM and automated sales and marketing software - Lisa’s focus is now on unleashing business owners. Taking her over 3 decades of business and marketing experience - she designs the Ideal Customer Journey and implements the systems, automations and procedures to unlock the potential in businesses of all shapes and sizes by • Saving them time • Growing their sales • And getting them organised. https://thebusinesscatalyst.co.uk/ https://www.instagram.com/the_queen_of_automation/ https://www.linkedin.com/in/lcatto/ https://www.linkedin.com/company/the-business-catalyst-london/ https://www.facebook.com/girlygeek/ https://www.facebook.com/TheBusinessCatalystUK 2:17 "What are you doing with all these ways we can show up in the world?" -Brian Keith 3:44 "Automation clears the space to build human relationships."-Lisa Catto 5:54 "This is just the next step in evolution." -Lisa Catto 7:42 "How do you discern what to focus on?" -Brian Keith 11:47 "Why don't you work out the optimal path?" -Brian Keith 16:14 "It's not about credibility, it's about being congruent." -Lisa Catto 18:07 Values Alignment 19:13 "The ones that are not aligned with you are the ones that take up the most time." -Lisa Catto