#204: How to Decide When to Do Things Yourself | Tyler Garns

Widely regarded as "the original Infusionsoft Ninja," Tyler Garns is an award-winning, world-renowned marketer who has played a major role in the development of automated internet marketing campaigns since the early 2000s.   From 2007 to 2012 he led the marketing team as a Vice President at Infusionsoft, taking the company from 300 leads per month to over 25,000 leads per month— helping to double its annual sales on three separate occasions.   In 2014 he founded Box Out Marketing (B.O.M.), a top Infusionsoft agency that provides training, coaching, strategy and digital marketing campaign implementation to entrepreneurs and small business owners.   Tyler has been sought after by some of the big names in the marketing industry including Frank Kern, Perry Marshall, and Brendon Burchard. He is a regular speaker at marketing events around the world including GKIC InfoSummit, GKIC SuperConference, Traffic & Conversion Summit, Perry Marshall’s Adwords Master Event in Maui, Frank Kern’s Operation Total Freedom Event, ICON, Ramon Ray’s Small Biz Technology Tour, Infusionsoft’s Small Business Success Tour (8 Cities), Inbound Summit, JJ Virgin’s Mindshare Summit, MarketingProfs and SuccessCon.   With a degree in human biology, Tyler takes a scientific approach to marketing and combines it with the "art" of messaging and persuasion. Bringing these disciplines together has created impressive results for his clients, earning him a 5-star reputation industry-wide. Having worked with thousands of entrepreneurs for over a decade, Tyler has become the go-to resource for those who are ready to take their business to a whole new level.   A Southern California native, Tyler is a dedicated husband and father of four, as well as an avid surfer and church leader. One of his greatest passions is to help fellow entrepreneurs succeed at levels they hadn’t thought possible.   Website: https://keap.com/the-factory   Twitter: https://twitter.com/tylergarns   Facebook: https://www.facebook.com/tylergarns/   Instagram: https://www.instagram.com/tylergarns/   LinkedIn: https://www.linkedin.com/in/tylergarns   Find out more about Tyler here: https://www.boxoutmarketing.com/join-now/   Find out more about Tyler's offer here:  https://www.boxoutmarketing.com/infusionsoft-tagging-system/ 1:24 "You should always learn the fundamentals." -Tyler Garns 5:02 "Most business owners are perfectionist." -Tyler Garns 6:24 "How much time are you spending doing $10 an hour work?" -Tyler Garns 8:29 The Golden Question 9:31 What I Tell My Team 12:07 The Factory 13:45 "What should I outsource to the Factory?" -Brian Keith 14:55 Should the Business Owner Be Doing That Work? 16:25 Leadership 19:19 "I think a lot of businesses die because business owners won't make that shift." -Tyler Garns