3.3. Research findings on consumer's attitudes towards cultured meat with Chris Bryant

Gain a solid overview of insights from academic research on consumer acceptance of cultured meat. If you read through academic papers on this topic it’s hard to overlook today’s guest - Chris Bryant. He is the main author of over 10 published papers on consumer attitudes towards cultured meat. Specializing in this topic, he is also the Director of social science of the Cellular Agriculture Society. Chris Bryant has worked with animal-related non-profits including Viva!, The Good Food Institute, and Faunalytics as well as alternative protein companies like the Better Meat Co., Aleph Farms, and Formo (formerly Legendairy). To support them in identifying the best markets and messages for accelerating dietary change. If you are new cell-cultured and want to understand what they are check out our season 1 where we cover it in-depth. Connect with Marina on LinkedIn: https://www.linkedin.com/in/schmidt-marina/ To stay up-to-date for future episodes take 3 seconds to click on “follow” and subscribe to Red to Green. More info and links to resources on https://redtogreen.solutions/   For sponsorships, collaborations, volunteering, or feedback write Marina at [email protected] Please leave a review on iTunes https://podcasts.apple.com/de/podcast/red-to-green-food-sustainability/id1511303510 Thanks to our partners of this season Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/ NX-Food: NX-Food stands for Next Generation Food and focuses on consultancy, community, partnership and startup value creation – because the future of food needs to be shaped. https://nx-food.com/